True Cashless
Featured in Gaming America, September 2021 – Flexia president Scott Walker speaks about the company’s G2E showing, specifically its cashless solutions and what led to its creation.
What will you be showing at G2E this year?
We are excited to demonstrate how Flexia transforms the customer experience by delivering a truly cashless solution which provides players ease and flexibility to fund their gaming accounts and extends casino loyalty benefits beyond the walls of the casino.
Linking gaming accounts with the external payments ecosystem and enabling customers to earn loyalty points for spend outside of the casino, The Flexia® Cashless Solution is the only product to combine multiple accounts – on-premise and online gaming, casino loyalty program, and a Mastercard® debit account – in a single Flexia gaming card and mobile app.
Our Flexia App lets players control their own funds, instantly load money directly from their bank account or debit card and seamlessly transfer between their digital wallet, gaming accounts, and their favorite game without ever having to leave their seat on the gaming floor. The mobile app makes it simple for players to cash out of their gaming account and to easily access their funds outside the casino on the Mastercard network or at ATMs.
An important benefit of the Flexia Cashless Solution is our deep tie-in to the casino’s loyalty program. Patrons earn loyalty points from casino play AND Mastercard spend both inside and outside the casino, allowing customers to achieve VIP loyalty status faster and access unique, member-only promotional benefits customized to their preferences and spending habits.
What market trends or inspirations led to the development of the products you will be showing at G2E?
When we initially launched our solution in Mexico in 2019, our primary focus was to address casino operators’ needs for cash management and security concerns of large amounts of cash in casinos. The US gaming market had discussed “cashless” for years, but with limited progress. Over the past year, there is no doubt that the ongoing COVID-19 pandemic has accelerated the adoption of digital payments on the casino floor, as safety has become the top priority for both casino operators and patrons alike.
At the same time, gaming facilities have rolled out different forms of cashless gaming – casino gaming, sports betting, iGaming/online gaming – to provide greater offerings to their customers and to expand their revenue flow. This has created an even greater need to create a seamless and convenient experience for the player and has helped speed Flexia’s entry into the US gaming market.
What makes Flexia’s products innovative?
Since presenting our cashless solution to the Indian gaming community at NIGA in July, we have received a tremendous positive response from casino operators and major industry suppliers and have generated strong publicity from the media.
The flexibility of our Flexia Cashless Solution has modernized the process of funding and using gaming accounts and increased loyalty program benefits for customers by combining the registration and onboarding process. It provides instant access to electronic funds transfers and extends the casino loyalty program to everyday spending by the customer. The unique Flexia omnichannel cashless card, issued in minutes at the casino, and multifunctional mobile app enable the customer to seamlessly have access to their funds – when and where they want them.
How important are trade shows like G2E to Flexia and the gaming industry as a whole? What are you most excited about for the show?
G2E is the perfect stage as once a year, people from all over the world converge in Las Vegas to exchange ideas, view the newest innovations in the gaming world, and meet with friends in the industry. Despite the challenges that the last year and a half has brought to our industry, we see renewed opportunity and growth for our team at Flexia and for the entire industry.
We are excited to showcase our cashless solution to the global gaming market during G2E and look forward to demonstrating “what’s possible” both now and in the future of cashless gaming. Come meet us and discover the Flexia difference in booth #2816.
